UNITY BLOCK PARTY IS BACK: CHAMPIONING ECONOMIC EMPOWERMENT AUGUST 29TH - AUGUST 31ST
Hi-res images are available for download here.
Located at Library Square: 200 E 400 S, Salt Lake City, UT 84111
THREE DAYS OF CULTURAL REPRESENTATION, ARTISTIC EXCELLENCE, & MORE AT LIBRARY SQUARE, SALT LAKE CITY
UNITY BLOCK PARTY: BENEFIT CONCERT BRINGING ECONOMIC GROWTH TO
SALT LAKE CITY THIS AUGUST
Salt Lake City, Utah: — August 29th, 30th, & 31st, 2025 — Unity Block Party is excited to announce their 4th annual benefit concert event coming this summer - a high-energy celebration of national music performers, local art & sponsors, and community thought-leaders in the heart of Salt Lake City. All proceeds will support establishing an innovative hub for creative professionals in Utah - a Versatile Image initiative over three years in the making. This 3-day event will feature popular artists, local hosts, and community support, including but not limited to:
Headliner: Durand Bernarr: 2025 Grammy Winning Album and currently on their worldwide tour
Performances by: Miles Minnick, Honey Bxby, Quail, The King Will Come, Cure For Paranoia, Evolution Of The Revolution, Afia Chin, Detzany, Nubia Soul Goddess, Bunny, & Corey Stefon
Sounds by: DJ Mae Dae, Radical Jones, and VI:BRA
Hosted by: Shaadie, Utah Jazz reporter Nayo Campbell, KSL News Anchor Deja Brown, and former Utah Jazz Player CJ Miles.
Festival Sponsors & Partners: Block, Shadow Mtn Productions, SLC ACE Grant, Sundance Institute, Rocky Mountain Power, Uncle Nearest, Redmond Re-Lyte, and ZAP Grant.
Travel & Hotel Partner by: Delta & Little America Salt Lake City
“We can’t wait to bring this event again to Salt Lake City!” says Michelda G. Castro, Founder/CEO of Versatile Image, parent company of the Unity Block Party event. “This event encompasses everything I am passionate about - empowering creative professionals, black-led small businesses, and community leaders in the city I love! Each day of the event will feature exciting talent paired with local artists and sponsors to support economic empowerment!” Michelda continues to add: “I want this event to become a Salt Lake City staple that invites everyone to the celebration!”
August 29th, Day 1: Outdoor Film Screening: Black Cultural Movements
In partnership with the Sundance Institute, the Unity Block Party kicks off with an outdoor screening of a major award-winning film that premiered at the 2021 Sundance Film Festival.
Date: Friday, August 29, 2025
Time: 7 PM - 11 PM
Cost: FREE
Location: Library Square, 200 E 400 S, Salt Lake City, UT 84111
August 30th, Day 2: The Block Party – A High-Energy Celebration of Music, Culture, and Community
The heartbeat of the Unity Block Party, this electrifying event brings together the community for an unforgettable benefit concert of music, culture, and connection. Featuring live performances from Grammy Award-winning dynamic artists, DJs, and entertainers, along with a marketplace showcasing local minority-owned businesses, food vendors, and immersive art installations, this event amplifies creative excellence in all its forms. Whether you're here for the music, the food, or the sense of unity, the Block Party is a space where culture thrives, and community bonds grow stronger.
Date: Saturday, August 30, 2025
Time: 11 AM - 11 PM (concert starts 5 PM)
Cost: $30-150
Location: Library Square, 200 E 400 S, Salt Lake City, UT 84111
August 31st, Day 3: Black Creatives Excellence Brunch – Advancing Business, Economic Empowerment, and Community Growth
In partnership with OurSundays, the Unity Block Party introduces the Black Creatives Excellence Brunch, a curated gathering of thought leaders, entrepreneurs, and industry professionals dedicated to economic empowerment and community advancement. This exclusive setting with panelists from Adobe, Goldman Sachs, and more provides brands, corporations, and organizations with the opportunity to engage directly with Utah’s black business community, fostering meaningful conversations that drive long-term impact.
Through insightful panel discussions, networking opportunities, and a focus on actionable solutions, the brunch catalyzes sustainable economic and artistic opportunities for underrepresented communities. Together, we are shaping a more vibrant, inclusive, and prosperous future.
Date: Sunday, August 31, 2025
Time: 11 AM - 3 PM
Cost: $55-95
Location: Neutral Ground Lounge, 122 Pierpont Ave, Salt Lake City, UT 84101
“We are thrilled to sponsor the Unity Block Party, which celebrates the spirit of community and creativity,” said Michael Lange, Rocky Mountain Power’s Director of Regional Business Management. We are passionate about connecting people and sparking innovation, and this event perfectly reflects those values. We are looking forward to an evening filled with connection, joy, and inspiration.”
Thanks to fantastic community partnerships, the Unity Block Party is looking forward to celebrating together at Library Square August 29th through the 31st.
Join us in discovering the "U" in community - where art, culture, and impact come together.
Tickets are on sale now: UnityBlockParty.com
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Event Details: The UNITY Block Party: Discovering the "U" in Community will be held on August 29th, 30th, and 31st at Library Square, 200 E 400 S, Salt Lake City, UT 84111. Tickets are available for each date. For media passes and/or inquiries, please contact us at pr@bigmouth.agency. By attending, participants will enjoy a day of fun and festivities and contribute to a vital cause: empowering the next generation of creative professionals and entrepreneurs.
Versatile Image: A multidisciplinary creative agency dedicated to supporting community-driven projects. We collaborate with arts organizations and economic development groups to uplift creative professionals, startups, and growing small businesses. Our mission is to drive economic growth in underserved and underrepresented communities while helping position Salt Lake City as a vibrant, inclusive hub for a diverse, high-value workforce.
Unity Block Party: Founded in 2020, the Unity Block Party is a nationally recognized, Black-led festival designed to celebrate cultural excellence, economic empowerment, and artistic innovation. Anchored in Salt Lake City and powered by community partnerships, the event brings together thousands of attendees each year to champion equity, creativity, and collective progress.
